In the first half of 2026, consumption patterns suggest an inclination toward proximity as a convenience factor. At StatMark Research, we analyze how physical closeness, combined with a gradual adoption of digital tools, is allowing traditional trade (bodegas and local shops) to maintain a relevant share of daily household expenditure. Digitalization: A Tool for Resilience. […]

The Evolution of Brand Loyalty In the 2026 economic landscape, the concept of “brand loyalty” has shifted from an emotional constant to a variable of efficiency. At StatMark Research, we observe that regional consumers—from El Salvador to Venezuela—are practicing Strategic Downtrading. This is not a rejection of quality, but a conscious migration toward private labels […]

The first quarter of 2026 has solidified a structural shift in Latin American consumer behavior: hyper-segmentation. Following a year of economic recalibration in 2025, households in Venezuela and neighboring markets—such as Ecuador and the Dominican Republic—are exhibiting a more pragmatic profile. In this analysis, we break down observed consumption trends and how household budget management […]